If you are American and you buy a loaf of bread or a pair of shoes, they are priced in dollars. Do you, before you buy, look up what dollars are worth in Euros or Yen before you can understand the prices? No. You inherently understand the value of a dollar in terms of what you know it can buy. You are habituated to value goods and services using the dollar as a reference point. You don't need, each day, to check the value of the dollar against some other measure before you spend it. Its value understanding comes from the dollar costs of specific goods and services whose prices you know and have committed to memory. In addition, any changes in the prices of your usual items are quickly noted and, again, are committed to memory.
Vendors likewise don't check an external measure in order to determine the price of their goods each day. They price what the market will bear based on consumer's value scales. These scales are loose rankings or comparisons. A clear, though absurd, example: A pair of shoes, for the average person may be worth up to $100 or so. A car may be worth a few thousand. The average consumer faced with a choice between a $5,000 pair of shoes and a $5,000 car would likely choose the car - calculating that bare feet could be balanced out by having to walk less. The natural market for any item is constrained by what options a buyer may have - substitution, a competitor, a change of lifestyle or simply doing without.These are the conditions of an organic market. Measures outside of a specific currency realm have little meaning.
The world of cryptocurrency has been hoping for a crypto equivalent of the above paradigm - a cryptocurrency that people value for it's purchase power alone. The reason such has not occurred is that all goods and services cannot yet be purchased with cryptocurrency, so the currency holder must exchange with a currency that is accepted for what they want. This leaves the value of the currency, not in the hands of the users and suppliers, but in the hands of a market whose mechanisms operate through fear, greed, manipulation and the vagaries of external economic conditions.
These conditions, in most cases, seldom relate to the economy of the coin in question. The use of a specific coin is therefore subject to the whims of an artificial construct that controls the cryptocurrency usage. Until this requirement for exchange is obviated, the crypto universe cannot succeed in attaining its goal of economic freedom. What is needed is a coin disconnected from fiat currencies and from other crypto currencies alike - a coin with zero cash-in value, yet accepted universally.
The McAfee Freedom Coin is designed to confront the problem of exchange head on, using a unique paradigm and a new structural concept. It is not based on any commodity nor is it connected to the value or behavior of any external item or entity. The value of the coin will always be zero in relation to any other currency yet it's natural market value is free, completely, to grow.
The McAfee Freedom Coin is not, by any means, a technology breakthrough - the coin's makeup is trivial and there is nothing new in it. The uniqueness comes from a new approach to understanding the evolution of cryptocurrency and the mechanisms that have kept the Holy Grail of cryptocurrency - economic freedom - out of our reach.